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Seminar on Internet Technologies (Winter 2016/2017): Difference between revisions
Seminar on Internet Technologies (Winter 2016/2017) (view source)
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| Take a look at recent papers in well known conferences/workshops. | | Take a look at recent papers in well known conferences/workshops. | ||
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| '''Sponsored Search Auctions in Internet (Online advertisements Google Ads)''' | |||
Sponsored search auctions are widely used by search engines like Google, Microsoft, for displaying ads when an user perform keyword search in goole.com/bing.com. The application of sponsored search auctions in not only limited to search engine providers but also has popular with online markets like eBay. The goal is to perform survey on the latest advancements in this area. | |||
| [http://www.net.informatik.uni-goettingen.de/people/abhinandan%20s_prasad Abhinandan S Prasad] | |||
| [http://web.stanford.edu/~jdlevin/Econ%20285/Sponsored%20Search%20Auctions.pdf] [https://en.wikipedia.org/wiki/Sponsored_search_auction] | |||
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